How I work.

I start with the idea, then shape the design and the creative direction. Tools come after, chosen to deliver the work properly. AI speeds up how I build and ship; the design and direction stay with me.

What I've built

Brand, design, marketing and build, from a single campaign to a whole company, measured by what it changes.

• ~7xNew visitors to the ABC website, May to September 2026
• 25,000+Delegates at the SBC summit
• +80%ABC LinkedIn reach vs 2025
• 32%ABC sessions from organic search

1. 01

   Brand and creative leadership

   Grew from designer to Head of Creative at Logifuture, and helped shape the post-merger brand that is still in use years later.

2. 02

   Large-scale events

   Almost two years as Head of Event Design and Branding at SBC, including a summit for more than 25,000 delegates.

3. 03

   Marketing in medtech

   Head of Marketing at Advanced Biomedical Concept since January 2026. Brand, website and evidence tools, all in-house.

4. 04

   ABC website

   Designed and built from zero, launched June 2026. New visitors went from 71 in May to 481 in September, and a third of sessions now come from organic search.

5. 05

   Clinical evidence tools

   Tools that work through clinical studies and turn the findings into marketing that stays honest and accurate.

6. 06

   Image and motion

   Campaign visuals and motion design, from concept to final delivery.

And this site: concept, design, copy and build.