Things I made because I wanted to see if they would work.
Hello world. A dialogue cut entirely from film clips.
While hiring designers for my team, I read dozens of near-identical cover letters. So I made the alternative.
A video built entirely from film dialogue and structured like an interview: a back-and-forth between me and a hiring manager, told only in movie lines.
Stefan Sagmeister reposted it on his Instagram.
No overnight success story, just a brief, glorious moment of internet validation. I'll take it.
Two old posters for Asahi and Durex made me cringe, so I redid them. Then I kept going. One circle. One brand. One idea.
Benzorella is my alter ego. Don't tell anyone. Stuck and pasted all over Malta and beyond. Selected for CHEAP Bologna 2023. Featured in BPM Magazine and on Vibe FM.
Spec ads from when I thought I was killing it at 20. Kept for the bits that still make me smile.
Huawei. Spec ad. My excuse: I was practicing.
MSN. Logo animation. I tried to bring it back. Nobody let me.
Doretta. App concept. OG ChatGPT, years too early.
All spec. None of these brands asked, paid or approved.
Soundtrack your scroll.
Get Daff*d Official Work Anthems. Curated to add some oomph to your workday.
Get Daff*d.